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One cream. Made for the neck.

Velurine is a new, small skincare brand with one product: the Lift & Firm Neck Cream, a peptide firming cream for the neck, chest and jawline. We started with the neck because almost every routine stops at the jawline, and the skin below it is the first to show it.

We are a small team, and the company behind the store is Minderse Ltd in Kaunas, Lithuania. We ship to US addresses, we answer our own email, and we would rather tell you plainly what is in the jar than make promises we can’t keep.

Cupuaçu butter, a dropper of hyaluronic acid serum and coffee beans, laid out on stone

Why the neck

The skin is thinner

The skin on the neck is thinner than the skin on the face and has fewer oil glands, so lines and a crepey texture show there first.

It loses moisture faster

With less oil of its own, neck skin dries out sooner, and dry skin looks thinner, looser and more lined than it needs to.

Routines stop at the jawline

Most routines stop at the chin. We made a cream that is meant to go on from the collarbones up, morning and night.

What is in the jar, and what is left out

A rich, fast-absorbing cream built on cupuaçu butter, shea butter and squalane, with five actives chosen for how skin looks and feels:

  • Peptide complex (3%): Smooths the look of lines and crepey texture. palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, palmitoyl pentapeptide-4.
  • Cupuaçu butter (4%): Deeply softens; supports the look of elasticity. Theobroma grandiflorum seed butter.
  • Hyaluronic acid: Plumps the look of skin with moisture. hydrolyzed sodium hyaluronate.
  • Caffeine and carnitine: Helps skin look firmer and more toned. caffeine, palmitoyl carnitine.
  • Niacinamide (2%): Evens the look of tone; supports the skin barrier. niacinamide.

The full ingredient list is on the product page, in the order the label prints it.

Left out on purpose

  • No added fragrance
  • No parabens
  • No mineral oil

Added fragrance is a common trigger for sensitive skin, so there is none. What you smell is the ingredients themselves, which is very little.

Every claim we make is about how skin looks and feels. The cream is a cosmetic, not a treatment, and results vary from person to person. We ask you to patch test before first use and to give it 4 to 8 weeks of twice-daily use.

Our 60-day guarantee

A jar lasts about 30 days used morning and night, and the change in how skin looks builds over 4 to 8 weeks. So the guarantee runs for 60 days from delivery: long enough to use a jar and judge it. If the cream isn’t right for you, email us within those 60 days and we refund what you paid for the jars, opened or not, with nothing to send back.

The full terms are in our Refund Policy.

What we make

*Individual results vary. Velurine products are cosmetics: every claim describes how skin looks and feels, not a treatment for any condition.